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Thursday, January 10, 2008

TATA NANO - 1 Lac Car - People's Car

http://specials.rediff.com/money/2008/jan/10slide1.htm

http://in.reuters.com/article/businessNews/idINIndia-31335720080110

http://www.dancewithshadows.com/autoindia/tata-cheap-car.asp

Click above links for pics and full story.

But is 1 lac car practical....

What is Total Cost:
Company Cost 1 lac + VAT + Transport Chgs + "Any New Tax that govt may come up with - say - Conjestion Tax"

What you get:
Basic Suspension, Non - AC, No Power Steering, No Power windows, 20 km/ltr mileage

Who will be interested:
Two wheeler owners, Senior citizen, Teenagers/ youngsters, Womens (ofcourse, they might not like two wheelers but Car yepp), all those who want to save money.

Issues:
Traffic - Imagine in Mumbai you take your car out of your house and you are in Traffic... Best of luck current Car owners.
Parking Charges - Expect them to rise as you will have no space to Park.
Parking in Buildings - He he ... existing car owners will fight to fix their parking area.
Fuel Prises - Set to rise as govt. will want to reduce the use of such cars.

Why this will happen:
Because govt. failed to provide better public transport in a even in a city like Mumbai. (also pune, ahmedabad, mysore, banglore, noida, hyderabad....)

Big Questions:
India - Country with population of 100 cr - Huge market - Huge demand for 1 lac Car - Will Tata be able to supply that much quantity?
OR one has to wait years for delivery just like one used to wait for MTNL Connection, Bajaj Scooter, Fiat Padmini car few years back !!

Time will answer them....till then.....

Hats Off:
To Mr. Ratan Tata and his Group for this innovatively priced Car.... its a Volkswagen...Peoples Car...
It may make competitors run for their money...
It may make government to run for improving infrastructure...
It will make people run to book the car.... I m already in a queue to book one... he he...